Ask About Special July Deals!

Customer Support:

(888) 694-6735Email

The Dos and Don'ts of Premium Domain Names

  • Published On: July 7, 2023

  • Category: domains

If you want to improve your business's online visibility, purchasing a .com domain could provide significant benefits. DomainMarket.com is a top provider of premium domain names with the .com extension. We can help you choose the best domain for your business with our helpful list of dos and don'ts.

Dos of Premium Domain Names

When you follow these tips for premium domain names, you may gain an advantage over your competition. They may help provide an immediate online presence and help you increase traffic to your site with a name that people recognize and understand.

The right domain name from DomainMarket.com can establish you as an authority and improve your search engine ranking. You can put your domain name on various marketing materials, which will help you build your brand. Carefully consider the following list of dos and don'ts before purchasing your domain name:

Do Choose a Top TLD

The TLD is the string of characters at the end of a URL after the period. The best-known TLD is .com, which is also one of the best-performing. You'll also see country-specific TLDs, such as .ca for Canada or .co.uk for the United Kingdom. Other TLDs, such as .net, are often harder to remember, especially if your competitor already has the .com ending for the term you want to use. DomainMarket.com is the best online store for premium .com names, which may help your site rank higher.

Do Make Your Domain Name Relevant

Your domain name should be relevant to your business, products, or services. It can include your personal name if you are a sole entrepreneur or a partnership. You might choose to use a word that explains what you do or what you sell. We can help you find a domain name for sale with terms that explain what your business does. Another benefit to choosing a relevant term is that it keeps your competition from using it and gaining all that extra traffic.

Do Use Keywords in Your Domain Name

Keywords are an integral part of how well a website ranks for SEO purposes. Those same keywords that should be found on your site can also be implemented in your domain name. Including them may help with your site's ranking in search engine results pages (SERPs). The right keywords may also help make the domain name memorable for any visitors to your site.

Do Make Your Domain Name Simple

Keep your domain name simple and easy to remember. Don't try to include everything that represents your company. Some of the most memorable sites are those with the simplest domain names. We provide thousands of domain names that are simple enough to recall when someone needs your products or services. If your business name is difficult to spell or remember, find a domain that simplifies the name while still representing your products and services.

Don'ts of Premium Domain Names

Here are a few things you should avoid doing when searching for the right domain name:

Don't Use a Long Name

Don't make your domain name too long. If you include too many words, it will be difficult for visitors to remember. The customers may be more likely to make mistakes when typing the address in. Limit the name to one or two words. If your business has a long name, find a way to shorten it in your domain name. You might select one word out of the name or use initials.

Don't Use Slang

Avoid using slang in your domain name. Only people who are familiar with the slang term will understand what it means, which can limit your audience. This can also mean not using the number four in place of "for" or R in place of "are". Don't replace the letter O with zero or "too" with 2. While these are easily recognizable in writing, they can make it difficult for the person to remember the URL. These slang terms can come across as unprofessional and casual to the viewers.

Don't Be Trendy

While it's often tempting to come up with a fun phrase for your domain based on a current trend, it can be detrimental to your business. You want your company to last longer than most popular catchphrases. Some older phrases may even develop a negative connotation when they go out of style. Find a name that fits your brand and purpose without limiting yourself to a fad that will quickly fade in popularity.

Find Premium Domain Names With DomainMarket.com

To find a premium domain name that meets all the dos and avoids all the don'ts, you can trust DomainMarket.com. We'll help you choose and buy a domain name that can best represent your company and strengthen your brand. Search our website today to find the perfect domain for your brand or contact our team with any questions you have.