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Normal Versus Premium: What To Know When Buying Domain Names

  • Published On: April 17, 2023

  • Category: domains

Buying a normal domain name might be a cheap, fast, and easy solution for any company looking to expand online. But the right premium domain name can provide immediate benefits to your online presence. Buy premium domains with DomainMarket.com and you might save yourself a considerable amount of time and money in marketing.

The Difference Between a Premium and Normal Domain Name

Any prospective business owner can combine keywords and buy that domain name online. This is considered a normal domain name. A premium domain name is a fully marketable, simple, and keyword-rich domain name. Premium domain names are often short and memorable, making them easy for customers and clients to recall and access.

While a normal domain name might cost little more than a few dollars, some premium names can cost much more. Some will even have multiple buyers looking to purchase them. But their value can easily offset their upfront cost. Some of our previous clients, such as BandCamp.com and Skateboards.com, received a return on their investment in a short amount of time.

The advantages of a premium domain may outweigh the initial cost of investment. Here are just a few of the pros you might expect when you purchase a premium domain for your website:

1. Your Domain Name Will Describe Your Company Perfectly

When buying a normal domain name, you may find yourself restricted to using long descriptive keywords when searching. With a premium domain name, you can purchase the best descriptive domain name that fits your personal brand of service.

Your existing company name may or may not be considered a premium domain name. But a premium domain name could still prove a better alternative. If a nutritional supplement company were to purchase the premium domain “Nutrition.com,” they would be very likely to find success even if the domain did not match their company’s name. Work with the professionals at DomainMarket.com to find the domain name that best fits your company’s brand and goals.

2. You’ll Have Immediate Access to a Brandable Domain

Your ability to set yourself as an authority should be a focus of your marketing strategy. Don’t settle for a domain name that is only somewhat related to your business’s identity and level of quality. The right premium domain name can make a difference in brand recognition and establish your service as an official entity.

These premium domain names are known as brandable domains. Brandable domains will be easy to pronounce, easy to spell, and simple to recognize. If it’s catchy, easy to remember, and distinguishes your business from your competitors, you’re likely to find success when your domain name is registered.

3. You’ll Likely Have Access to an Existing Audience

Many premium domain names are already in use when they are sold. You can take advantage of this by purchasing a domain with an existing clientele. Even if your company is relatively new, a premium domain name may save you a considerable amount of time and money in marketing your presence online.

Because a market may already exist for your premium domain, DomainMarket.com can help register incorrectly spelled domain names for you to make sure you don’t lose valuable traffic. We can also register your premium domain with alternate extensions, such as .tech or .net. Your customers will get protection from potential imposters and scammers, and you’ll enable more consistent site traffic.

4. Your Growing Audience Will Be Better Able To Find You

Since your brandable domain will likely utilize effective keywords, a premium domain name may be more easily accessible by Google. This means your website will have heightened accessibility and staying power on search engines.

With better visibility comes brand-new daily customers. Even returning customers will have little trouble re-discovering your business if your site is highly ranked. Paired with a high level of service, buying a premium domain can be a rich marketing strategy that sells itself. We can help you discover the best domain name to help you reach your marketing goals.

5. Coming Up With Premium Keywords May Be Easier Than You Think

While many lucrative premium domain names are off the market, creating an effective variation can be a useful option. New domain extensions such as .tech, .store, or .press may make domains with useful keywords more accessible and affordable. Consult with your DomainMarket.com representative to discover what extensions you might be able to use to your advantage.

Buy Premium Domains With DomainMarket.com Today

DomainMarket.com can help you find the perfect premium domain name that will fit your company’s brand and type of service. We have a large database of premium domain names. Contact us today and find out how much the perfect domain name can boost your online marketing efforts. We would love to help you find success in your online marketing efforts.